Pitch gallery

What the emails look like

Five sample pitches in the style Popscout writes, one per business type, with the kind of reply they get. Every pitch references one real video and ends with one easy question.

Physical product · skincare
Subject: your “3 products I regret” video — the barrier cream fix

Hi Jess, Your “3 products I regret” video made me laugh and wince at the same time — the fragrance-free promise that wasn’t is exactly why we started Glow Lab. We make a barrier cream that dermatologists keep recommending on TikTok, no fragrance, no essential oils. We’d love to send you the full set, no strings. If it earns a spot in your routine, a code for your audience is yours. Want me to send it over? Maya, Glow Lab

Reply

“omg yes I’ve literally been using the barrier cream, send me the brief!”

Mobile app · productivity
Subject: the “my brain has 40 tabs open” video

Hey Dev, The “my brain has 40 tabs open” bit was painfully accurate. Tally is a tiny app for exactly that: dump everything, it sorts it into three lists you can actually finish. We’d love to give you lifetime premium plus 50 codes for your audience. Try it for a week and tell people what you think — good or bad. Up for it? Sam, Tally

Reply

“Ha, yes. Send the codes and I’ll film next week.”

Local · restaurant
Subject: your Queen West food crawl

Hi Priya, Your Queen West crawl missed one spot and we’re biased about which. Lune is the tiny ramen place with the 40-hour broth two doors down from the record shop. Come in on us any night this month — bring a friend. No posting required; if you love it, we’d be thrilled if you shared it. Which night works? Ken, Lune

Reply

“This is the nicest invite I’ve gotten. Thursday?”

SaaS · founders
Subject: the “tools I actually pay for” video

Hi Alex, Your “tools I actually pay for” list is the honest version of every founder stack post. Ledgerly is a bookkeeping tool for solo founders: connects the bank, drafts your taxes, no accountant-speak. We’d set you up on the top plan for a year, plus 20% recurring for anyone who signs up through you. Try it for a month; if it doesn’t make your list, no hard feelings. Should I set up the account? Jordan, Ledgerly

Reply

“What’s the budget for a 30s integration?”

Course · fitness
Subject: your “I stopped counting macros” video

Hi Nour, “I stopped counting macros and finally stuck with it” is the exact thing we built Plate for: a 6-week course on eating without the spreadsheet. Your comments are full of people asking how. Free access for you, 30% to you on every enrolment through your link, and we’ll write the brief around whatever your audience is asking. Can I send the login? Lena, Plate

Reply

“Would love to try it! Gifting is fine for the first one.”

Sample pitches written for illustrative brands. Names and replies are examples.